To create and execute the best communications strategies for introducing European products and brands to Canadian consumers.

What does
DeNinno do?

DeNinno positions, launches and advertises European products and brands on the Canadian market, the doorway to North America.

Like a tailor, DeNinno will learn every dimension of your brand and your business, then craft a made-to-measure, strategically-sound communications plan that fits your brand perfectly, yet appeals to the Canadian sensibility.

Alive and kicking
since 1976

Born from the union of an Italian father and French-Canadian mother, raised knowing two cultures and three languages, Michel DeNinno is a citizen of the world in the digital age, both European and North American, building bridges between two continents.

Brand expert, media strategist and communications specialist, DeNinno brings knowledge, experience, insight, creativity and drive to every mandate, with a clear focus on achieving brand presence and generating growth.

2012 is the year of the Dragon, just as it was in 1976 when Michel DeNinno was born. This year also marks the birth of DeNinno Inc., a new firm dedicated to breathing fire into your communications!

Approach

A very human approach
Despite his dragon instinct for conquering markets, Michel DeNinno is a team player who genuinely cares about people. Adept at attracting talent, creating bonds and forging solid, long-lasting business relationships, he has gained an enviable reputation as a bright, upstanding and effective manager who brings people together to achieve results.

"To reach our goals as a group, it is essential to create an environment that promotes collaboration, authenticity, diligence, imagination and passion. DeNinno Inc. shall operate and deliver services with those values in mind."
Michel DeNinno, President
The right people for the right job at the right time.
DeNinno Inc. is a hub of experienced strategists, specialists and creative-minded people, all dedicated to their craft and committed to delivering quality communications that achieve results.

For any given mandate, DeNinno pools the appropriate skills and resources from this network of professionals for a tailor-made solution that fits the brand and energizes commercial objectives. It’s a flexible and more cost-effective approach, without the usual overhead of advertising agencies!

Brand
Communication
Strategy

DeNinno specializes in consumer brand communications strategies, with a particular focus on European products and brands looking to penetrate the Canadian market.

Today’s consumer market is highly commodity-driven. Yet well-defined brands that consistently deliver added-value products continue to benefit from the advantages of premium pricing and consumer loyalty. Loyal consumers ultimately become brand ambassadors who, in turn, provide authentic support and genuine credibility. Think of Apple, for example.

Consumers like brands—some love their brands—because different brands reflect different aspects of who they are as individuals. People relate to brands on an emotional level, and successful brands know how to link those emotions to the decision to buy.

DeNinno aims to develop communications strategies that galvanize the emotional bonds between brands and consumers.

Advertising

Today, advertising is less about sending out a message than it is about starting a conversation. DeNinno creates original, relevant and compelling communications campaigns that aim to seduce and inspire, but most of all, engage.

Media

Media is a creative amplifier.
In other words, media has as much influence as the actual content of the ad. The right message must be communicated at the right place and the right time. DeNinno has a solid record of negotiating innovative and creative added-value media platforms that optimize investment and maximize reach and frequency.

Communication channels are increasingly fragmented. Consumers expect more, and the Web has transformed how we relate to brands and how we make purchase decisions. As a result, DeNinno Inc. plans media as an integral part of a strategic and creative process in which the consumer is seen not as a target, but as a participant in the brand’s development.

The DeNinno approach to media
Let ideas influence media
Challenge conventional thinking
Seek innovative channels and opportunities
Recognize the power of word-of-mouth
Maximize free media coverage through public relations

Core Services

Consumer brand strategy: brand and product introductions

Media: strategy, planning and buying

Creative: art & copy, production

Brand guardianship: ensuring compliance with international brand identity standards

Trend watching: research and “early adopter” consumer insights

Interactive communications

Sponsorships and partnerships

Public relations

Specialty: wine and spirits

SPECIALTY: wine and spirits

With its experience, expertise and intimate knowledge of this unique business environment, DeNinno Inc. is well positioned to help Italian wine producers become more competitive on the Québec market,.

This knowledge base includes a solid understanding of:

the cultural specificity of the Québec market, a French-speaking people with latin values thriving within the vast influence of anglo-saxon North America

the laws that regulate the sale, advertising and promotion of alcoholic beverages

the inner workings of the monopoly retail organization

the business relationship between the monopoly and the agencies that represent foreign producers

An Italian connection
With an intimate understanding and appreciation of the values, traditions and aspirations of Italian wine makers, DeNinno can accompany any producer wishing to launch new products, broaden the market for existing products, or create brand awareness around a portfolio of products, by delivering tailor-made communications that appeal to Quebecers and help grow markets.

CSSS Info Santé Montréal
TITLE : « Campagne de recrutement pour Info-Santé Montréal »
CLIENT: Centre de santé et des services sociaux de la Montagne
BRAND: 811 - Info-Santé Montréal
MANDATEE: Media Strategic Planning and Interactive Communication Strategy
MINI Laval
CLIENT: MINI Laval
BRAND: MINI
MEDIA: 360-degree Marketing, Ads, Interactive Communication, Social Media, Events Sponsoring, and Brand Experience
MANDATEE: Brand positioning strategy, Creative Concept Advertising, Media Strategic Planning
HYPERLIEN: www.come-play.ca
MINI Laval
CLIENT: MINI Laval
BRAND: MINI
MEDIA: Magazine Ad
MANDATEE: Creative Concept Advertising
HYPERLINK: www.come-play.ca
MINI Laval
CLIENT: MINI Laval
BRAND: MINI
MEDIA: Event Communications and Brand Experience
MANDATEE: Event Planning and Interactive Communication Strategy
HYPERLINK: www.come-play.ca
MINI Laval
TITLE : "Racing is in our blood"
CLIENT: MINI Laval
BRAND: MINI
MANDATEE: Restos/bars posters during the Grand Prix du Canada
MINI Laval
TITLE : « Street Furniture »
CLIENT: MINI Laval
BRAND: MINI
MANDATEE: Consumer Magazine ad
Zenato
CLIENT: Italvine
BRAND: ZENATO
MEDIA: Magazine Ad
MANDATEE: Creative Concept Advertising and Media Planning
Deninno Italvine
TITLE : “Wine Tasting Invitation"
CLIENT : Italvine
BRAND : Vini Vini Vini
MANDATEE : Realization and production of a Wine Tasting Invitation
Deninno Italvine
TITLE : “AVERNA Brand Integration"
CLIENT : Italvine
BRAND : AVERNA
MANDATEE : Define the appropriate brand positioning for AVERNA Brand in order to reach a younger consumer, and to produce and deploy the appropriate communications platform in the Quebec Market.
Deninno Italvine
TITLE : “AVERNA Brand Integration"
CLIENT : Italvine
BRAND : AVERNA
MANDATEE : Special Event planning and product sampling in trendy bars/restos
Deninno Pavigres
TITLE : “Corporate Website B2C/B2B"
CLIENT : Pavigrès
BRAND : Pavigrès
MANDATE : Interactive Communication Strategies. Realization and production of a new Website including complete SEO, and SMO Strategies
HYPERLINK : www.pavigres.ca
Deninno Pavigres
TITLE : “Pavigrès montre ses griffes – Série Robinets"
CLIENT : Pavigrès
BRAND : Hansgrohe
MEDIA : Magazine Ad
MANDATE : Brand Strategy, Creative Concept Advertising, and Media Strategic Planning
Deninno Italvine
TITLE : "Donnelli – Événement soirée Ferrari"
CLIENT : Italvine
BRAND : Donnelli
MANDATE : Realization and production of a promotional banner for this special Ferrari Event
Deninno Salvan
TITLE : "Corporate Products Brochure – B2B"
CLIENT : Salvan
BRAND : Salvan
MANDATE : Realization and production of a sale tools for the distribution (B2B) clientele
Deninno Pavigres
TITLE: "Pavigrès montre ses griffes"
CLIENT: Pavigrès
BRAND: NewForm
MEDIA: Magazine Ad
MANDATEE: Brand Strategy, Creative Concept Advertising, and Media Strategic Planning
Deninno Pavigres Publicité
TITLE: "Pavigrès montre ses griffes – XXL"
CLIENT: Pavigrès
BRAND: Delconca
MEDIA: Magazine Ad
MANDATEE: Brand Strategy, Creative Concept Advertising, and Media Strategic Planning
Michel Deninno Pavigres Publicité
TITLE: "Pavigrès montre ses griffes"
CLIENT: Pavigrès
BRAND: Delconca
MEDIA: Magazine Ad
MANDATEE: Brand Strategy, Creative Concept Advertising, and Media Strategic Planning
Michel Deninno Pavigres
TITLE: "Pavigrès se mouille"
CLIENT: Pavigrès
BRAND: Tau Ceramica
MEDIA: Magazine Ad
MANDATEE: Brand Strategy, Creative Concept Advertising, and Media Strategic Planning
Deninno identité visuelle
TITLE: "25th Anniversaire logo"
CLIENT: Pavigrès
BRAND: Pavigrès
MEDIA: n/a
MANDATEE: Visual Brand Identity development for the 25th anniversary
Deninno Pavigrès
TITLE : "25th Anniversary Contest"
CLIENT : Pavigrès
MANDATE : Realization and production of a promotional contest for the B2B clientele.
Michel Deninno image de BRAND
TITLE: "Micro"
CLIENT: Pavigrès
BRAND: Pavigrès
MEDIA: Magazine Ad
MANDATEE: Creative Concept Advertising
Deninno Italvine
TITLE: "Allumez votre étincelle"
CLIENT: Italvine, wine and spirits
BRAND: Gancia
MEDIA: Magazine Ad, and Out of Home Advertising
MANDATEE: Media Strategic Planning
Michel Deninno Italvine
TITLE: "Quality First"
CLIENT: Italvine, wine and spirits
BRAND: Zenato
MEDIA: Poster
MANDATEE: Event Sponsorship
Michel Deninno Musée Stewart
TITLE: "Craving for Design"
CLIENT: BRAND et Marketing
BRAND: Musée Stewart
MEDIA: Press Ad, magazines Ad, and Out of Home Advertising
MANDATEE: Media Strategic Planning
Michel Deninno Stewart
TITLE: "Craving for Design"
CLIENT: BRAND et Marketing
BRAND: Musée Stewart
MEDIA: Press Ad, magazines Ad, and Out of Home Advertising
MANDATEE: Media Strategic Planning
Deninno Musée Stewart stratégie média
TITLE: "Craving for Design"
CLIENT: BRAND et Marketing
BRAND: Musée Stewart
MEDIA: Press Ad, magazines Ad, and Out of Home Advertising
MANDATEE: Media Strategic Planning
DeNinno ITALVINE Ltée
CLIENT: ITALVINE Ltée
MANDATEE: Strategic Consulting in Marketing & Communications
Michel DeNinno Zenato
TITLE: "Quality First"
CLIENT: Italvine, wine and spirits
BRAND: Zenato
MEDIA: Press Ad, and Public Relation Event
MANDATEE: Brand positioning strategy, Creative Concept Advertising, Media Strategic Planning, Organization of a Public Relation Event, and Event Sponsorship
DeNinno Zenato
TITLE: "Quality First"
CLIENT: Italvine, wine and spirits
BRAND: Zenato
MEDIA: Corporate Brochure
MANDATEE: Elaborate and produce a Corporate brochure for a VIP Event
Michel DeNinno Carpène Malvolti
CLIENT: Italvine, wine and spirits
BRAND: Carpène Malvolti
MEDIA: 360-degree Marketing, Magazines Ad, Out of Home Advertising, Television, Interactive Communication, Social Media, Product placement, Events Sponsoring, Event Communications, and Brand Experience
MANDATEE: Brand Positioning for Quebec Market , and Media Strategic Planning
DeNinno Carpène Malvolti
CLIENT: Italvine, wine and spirits
BRAND: Carpène Malvolti
MEDIA: Social Media
MANDATEE: Strategic Consulting
Michel DeNinno Gancia
CLIENT: Italvine, wine and spirits
BRAND: Gancia
MEDIA: Magazine Ad, Out of Home Advertising, Events Sponsoring, and Event communications
MANDATEE: Brand Strategy, and Media Strategic Planning
DeNinno PAVIGRÈS Inc.
CLIENT: PAVIGRÈS Inc.
MANDATEE: Strategic Consulting in Marketing & Communications
Michel DeNinno Fazi Battaglia
CLIENT: Italvine, wine and spirits
BRAND: Fazi Battaglia
MEDIA: Press Ad, Out of Home Advertising, and Events sponsoring
MANDATEE: Brand Positioning for Québec Market, and Media Strategic Planning
DeNinno Frescobaldi
CLIENT: Italvine, wine and spirits
BRAND: Frescobaldi
MEDIA: Promotional Communication tools
MANDATEE: Elaboration and production of in-store communication tools
Michel DeNinno Citra
CLIENT: Italvine, wine and spirits
BRAND: Citra
MEDIA: Out of Home Advertising
MANDATEE: Brand Strategy, and Media Strategic Planning
DeNinno TOSCHI
CLIENT: Italvine, wine and spirits
BRAND: TOSCHI
MEDIA: Promotional Communication tools
MANDATEE: Elaboration and production of in-store communication tools and Magazine Ad
DeNinno SALVAN
CLIENT: PAVIGRÈS Inc.
BRAND: SALVAN
MANDATEE: B2B Strategy Communications
Michel DeNinno Vini Vini Vini
CLIENT: Italvine, wine and spirits
BRAND: Vini Vini Vini
MEDIA: Event Communications
MANDATEE: Elaboration of the Brand's PR and Event strategy
DeNinno Vini Vini Vini
CLIENT: Italvine, wine and spirits
BRAND: Vini Vini Vini
MEDIA: Event Communications
MANDATEE: Graphic Design
Michel DeNinno Pellegrino
CLIENT: Italvine, wine and spirits
BRAND: Pellegrino - Passito di Pantelleria
MEDIA: Magazine Ad, Out of Home Advertising, Event Communications
MANDATEE: Brand Strategy, and Media Strategic Planning
Dennino Italvine
CLIENT: Italvine
BRAND: Donnelli
MANDATE: Event Comunication Strategy
Deninno Pavigrès
CLIENT: Pavigrès
BRAND: Pavigrès
MANDATE: Realization of a Communication Tool
HYPERLINK: www.pavigres.ca
CSSS Info Santé Montréal
TITLE : « Campagne de recrutement pour Info-Santé Montréal »
CLIENT: Centre de santé et des services sociaux de la Montagne
BRAND: 811 - Info-Santé Montréal
MANDATEE: Media Strategic Planning and Interactive Communication Strategy
MINI Laval
CLIENT: MINI Laval
BRAND: MINI
MEDIA: 360-degree Marketing, Ads, Interactive Communication, Social Media, Events Sponsoring, and Brand Experience
MANDATEE: Brand positioning strategy, Creative Concept Advertising, Media Strategic Planning
HYPERLIEN: www.come-play.ca
New business opportunities
MONTRÉAL, QUÉBEC, CANADA
Michel DeNinno

+1 514-208-3850

michel@deninno.ca